Case Study - How we secured European distribution for a US orthopaedic business

21st March 2013

Our Client: Our client, a recognised leader in bone stimulation devices in the USA, develops and markets clinically proven and cost-effective orthopaedic therapies and diagnostic tools, including osteoarthritis pain treatments, bone growth stimulators and ultrasounds.

Project: With no European supply chain infrastructure, our client engaged Lime Associates to find a suitable partner in Europe offering Medical grade warehousing and having the capability to ship to hospitals, pharmacies and (potentially) patients throughout Europe.

Actions: Lime Associates used its network of contacts to identify companies that specialise in medical grade warehousing and distribution and managed a Request for Quote (RFQ) process to shortlist suitable partners. Lime Associates’ supply chain team interrogated the content of the bids and, using the team’s Medical Industry experience, was able to recommend the most appropriate partner for the client’s needs. Lime Associates’ procurement specialists then worked with the preferred partner to negotiate the best rates and terms.

Result: A major 3rd party logistics company was engaged to provide a European Distribution Centre in the Netherlands that went live in December 2012. It is currently delivering products to Netherlands, Italy, UK, Eire, Denmark, Sweden and Norway and has the capability to extend this group of countries further during 2013.

Summary: Working to tight deadlines, Lime Associates used its extensive Medical Industry expertise and contacts to satisfy the client’s brief and as a consequence of this successful project, Lime Associates has been retained to provide a similar service for its Canadian and Australian distribution.

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